This week in FMTC’s Affiliate Roundup: Congress launches a Creator Caucus with support from major platforms, PayPal Ads reveals strategic insights in a new interview, LinkedIn rolls out upgraded video tools for B2B, Apple’s AI updates disappoint analysts, and TikTok makes its case as a full-funnel solution. Catch up on the trends shaping the digital landscape.

• Lawmakers form a new Congressional Caucus to support creators as small businesses, with backing from Patreon, YouTube.

• In an email interview with PayPal Ads’ Mark Grether, lawmakers discuss platform innovations and ad strategy.

• B2B marketers gain new full-screen video and CTV ad tools on LinkedIn’s upgraded video ad suite.

• Baked‑in AI upgrades from Apple “underwhelm” performance expectations, with analysts calling it cautious, incremental, and behind competitors 

• TikTok emphasizes its ability to drive full‑funnel results from awareness to purchase, showcasing new tools at TikTok World.

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The post Affiliate Roundup: TikTok’s Funnel Pitch, LinkedIn’s Video Push, and Apple’s AI Fizzle appeared first on FMTC.