Digital Marketing for Business Leaders: Your Essential First Steps
Are you an ambitious leader ready to propel your business forward? The landscape of business...
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Author: Michael Ambrosio
How I do content research: Steps to follow (with examples)
With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t...
Read More“And now, a word from our sponsor”
Not really. Just a post about sponsors. Even if you don’t run a media company, the way media companies run matters. That’s because media shapes our culture and how we spend our time. There are three kinds of ad models, and it’s...
Read MoreAffiliate Roundup: AI + Affiliate Marketing Cuts Costs, MMMs Drive $30B Spend, Deals Beat Coupons, & More
This week in FMTC’s Affiliate Roundup: Combining AI with affiliate marketing can cut costs and build trust. Media mix models (MMM) influence $30B in ad spend, spurring standards to reduce bias. “Deal” promotions beat coupons on...
Read MoreThe New Contronym
Written by Brook Schaaf Contronyms (aka Janus words) are words that mean their own opposite. Examples include sanction (to permit / to punish), cleave (to split / to join), and trim (to adorn / to reduce). I believe that the...
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