There’s a simple law: No one buys anything unless it produces more value than it costs. This seems obvious. Value could be in the form of sustenance, status, affiliation, peace of mind or health. And value is always measured by...
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Written by Josh Hutter Welcome to the latest edition of FMTC’s Tech Corner. Managing affiliate...
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Picture this: Content visibility is up, but traffic to your website is way down. More than half of...
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We all know the power of defining our ideal customers, right? For years, the mantra in marketing...
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As a marketer, you‘ve likely encountered the dreaded “prediction problem” while...
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