Author: Michael Ambrosio

With the rapid growth of generative AI, businesses, educators, and publishers are asking a critical question: how can we tell what’s written by humans and what’s produced by machines? The answer: it’s possible, but not...

A useful way to understand an evolved organism or system is to ask what it wants. What actions does it need to evoke to survive or thrive? The flower wants bees to visit, the berries want to be eaten by birds. Obviously, they...

Perplexity is the outlier: nearly 1 in 3 of its citations point to pages that rank in the top 10 for the target query. We analyzed four AI assistants—ChatGPT, Gemini, Copilot, and Perplexity—to measure how often the URLs they...