Author: Michael Ambrosio

We live in a science fiction universe. A $20 dose of penicillin was priceless a century ago. The five cents (a nickel!) we spend to light our home might have been the sort of thing we needed to trade an hour of labor for a few...

So far, it doesn’t seem like it. There seems to be massive overlap in SEO and GEO, such that it doesn’t seem useful to consider them distinct processes. The things that contribute to good visibility in search engines also...

You might be fortunate enough to have a hobby. Something you are focused on and passionate about. You might read the journals, develop your skills, collect, connect with others in the field, and commit to getting better at it…...

When someone makes an obvious mistake, it’s tempting to label then with a term that’s dismissive or even hurtful. A label is permanent, a noun, a way to sort and divide. But of course, others can say precisely the same thing...

But its value goes beyond just awareness—AI citations can also drive engaged traffic to your site. Like any new referral channel, AI traffic is still finding its footing. Our research shows LLMs account for about 0.1% of...