Author: Michael Ambrosio

Thanks to generative AI, every part of our discipline is in flux: the tactics and strategies that yield great results, the tools and processes we use to achieve them, even the unit economics that justify it. One suggestion put...

This, in itself, is a compromise. When we insist that our vision be accepted, completely, without alteration, we’ve already compromised. It might be that we’ve settled for a much smaller audience of people. Or it could be that...

User interactions, also called UX signals or user signals, include things like clicks, scrolls, swipes, and mouse hovers. These now play a major role in how Google ranks content and which brands gain more visibility in search...