Author: Michael Ambrosio

When someone makes an obvious mistake, it’s tempting to label then with a term that’s dismissive or even hurtful. A label is permanent, a noun, a way to sort and divide. But of course, others can say precisely the same thing...

But its value goes beyond just awareness—AI citations can also drive engaged traffic to your site. Like any new referral channel, AI traffic is still finding its footing. Our research shows LLMs account for about 0.1% of...