Author: Michael Ambrosio

At Ahrefs, our machine learning team has built an AI content detector (codenamed bot_or_not). We’re about to release the AI content detector for Ahrefs customers to use, so we decided to put it through its paces with a question...

This is an understandable sentiment. As jobs push people to be automatons and often offer little in the way of respect, it’s easy to quietly quit. But perhaps, they’re not paying you enough to not care. Spending your days, day...

In traditional Ahrefs fashion, I wanted to do the largest data study ever done on AIOs to see what we could learn and share with the marketing community. For a twist on most studies, I’ve shown how they compare to…Read more...

Tactics are tempting. We can lean into them, invest, build our skills and count on results. Strategies are more elusive. And a mismatch between strategy and tactics leads to wasted effort. In this 2 x 2 grid, you can see how...