How to write an effective communication plan [+ templates]
An angry, influential customer tags your company in a LinkedIn rant about a buggy product release....
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Author: Michael Ambrosio
Spam trigger words: How to keep your emails out of the spam folder
Back in 2003, I was working with my first big consulting client, Hasbro. (Yes, that Hasbro. And...
Read MoreRankings and flavors
Here’s a quick tactical riff about how we name things. It’s worth considering that: Sometimes there’s more than one thing we need to highlight And putting those things in a list is a way to indicate that but numbering the list...
Read MoreAffiliate Roundup: Hero100 2025 Nominations Open, Awin Presses Apple on ATT, Amazon Launches Lens Live, & More
This week in FMTC’s Affiliate Roundup: Hero100 2025 nominations are open to honor leaders in partnerships. Awin urges Apple to clarify ATT rules for affiliates. Amazon debuts Lens Live to shop real-world items via camera. •...
Read MoreBook Report: Ari Paparo’s Yield
Written by Brook Schaaf Few subtitles tell you exactly what you’re in for. Yield, by Ari Paparo, does: How Google Bought, Built, and Bullied Its Way to Advertising Dominance. Said dominance, indeed, monopoly, is in open-web...
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