Even though it’s possible to design an oral thermometer that measures body temperature to a hundredth of a degree, there’s no reason to do so. In fact, 98.6 is overkill. 98 is enough information. More digits don’t give us more...
Read MoreThis week in FMTC’s Affiliate Roundup: Adtraction expands its UK presence with the acquisition of Affiliate Future. PayPal’s Honey is integrating with ChatGPT to surface deals directly in AI shopping chats. Gap Inc. launched a...
Read MoreWritten by Brook Schaaf My old sales coach would often say, “There’s no such thing as an efficient human relationship.” I often think of this phrase in the context of affiliate marketing, our giant, tech-enabled web of...
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In the dynamic world of digital marketing, a fundamental question often arises for businesses: Can...
Read MoreA powerful metaphor from a long hike: Every hiker is intimately aware of their backpack. They picked it out, choosing from dozens of options. They know which straps are loose and which are digging into their skin. They can tell...
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