This week in FMTC’s Affiliate Roundup: B2B marketers in 2025 are turning to tech affiliate networks for targeted reach and global scalability. Google is rolling out long-awaited transparency updates to Performance Max, including...
Read MoreWritten by Brook Schaaf There is a pattern I’ve long observed but never quite been able to name — maybe you can help me out. This pattern is a sort of “heads I win, tails you lose” game vis-à-vis other online advertising...
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Growth stalls, deals evaporate, and market share dwindles. These aren’t just anxieties;...
Read MoreWhen I asked experts for their #1 PPC tip for beginners (see my introduction to search ads), many said it’s smart to focus on keywords that are less popular, more specific, and cheaper. This guide will help you find those…Read...
Read MoreFor example, let’s say your brand gets 20,000 searches in a month, and your three main competitors get 15,000, 10,000, and 5,000 searches, respectively. The total branded search volume in your category is 50,000. To calculate...
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