I tested the top 14 AI chatbots for marketers [data, prompts, use cases]
I remember when ChatGPT first launched. The entire marketing community was split on whether they...
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Author: Michael Ambrosio
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How to create a content style guide [+ free guide & examples]
Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve...
Read MoreFor people who don’t care that much
If someone snuck into my closet and switched out one brand of sneakers for a similar model from another company, it wouldn’t bother me much. Popular cars like the Camry, the Civic and the Elantra don’t have raving fans the way...
Read MoreAffiliate Roundup: YouTube Adds Brand Tagging, Off-Price Retailers Rise, E-Commerce Returns to Pandemic Peak, & More
This week in FMTC’s Affiliate Roundup: YouTube adds brand tagging for co-branded ads. Women’s frugal spending lifts off-price retailers. U.S. e-commerce returns to its pandemic peak. • YouTube’s new Brand Partner Tagging lets...
Read MoreWhen Smaller Is Smarter
Written by Brook Schaaf Old and busted: LLMs. The new hotness: SLMs (S for small). The AI hype men have lately seen some unwelcome and inconsistent news and pivoted their messaging accordingly. Consider these recent headlines...
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