How to Create a Complete Marketing Strategy [Data + Expert Tips]
As a marketer, I know that a marketing strategy is essential to nurture future clients, improve my...
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Author: Michael Ambrosio
The name doesn’t matter (that much)
Busy people in important organizations waste a lot of time naming things. It could be that once a name is good enough, you’re done. That’s certainly true for the logo. Nike is hard to pronounce. Starbucks is named after an...
Read MoreAffiliate Roundup: Brands Shifting from MLM to Affiliate Marketing, Affiliate Marketing Software Secures $216 Million in Investments, Brunner Acquires Rakuten Advertising’s Performance Solutions, & More
The Most Interesting Happenings in Affiliate, in 7 Articles or Fewer This week in FMTC’s Affiliate Roundup: Brands are shifting from MLM to affiliate marketing due to e-commerce growth, social media, and the need for a more...
Read MoreForbidden Codes
Written by Brook Schaaf Let’s talk about a big problem in our space: leaked coupon codes. Broadly defined, this refers to when a coupon code intended for one channel or partner gets exposed elsewhere. For example, INFLUENCER10...
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Buyer Personas vs. Ideal Customer Profiles: What’s the Difference?
Have you ever crafted the perfect marketing campaign only to be met with silence? The problem...
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