This week in FMTC’s Affiliate Roundup: Google’s AI summaries slash publisher traffic by up to 14%. TikTok’s new rules curb AI content and ad practices. ShareASale sunsets as users migrate to Awin. • Brands increasingly...
Read MoreWritten by Brook Schaaf The Trade Desk (TTD) is generally considered the leading independent DSP in ad tech. A demand-side platform, in case you’re not familiar with the term, is a software system that allows advertisers (the...
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In a world where digital storefronts are the new Main Street, how do you ensure your business...
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With 5.5 billion people online (and counting), the internet has never been busier — or had more...
Read MoreHowever, over the past months, some SEOs discovered that ChatGPT may have secretly pivoted to using Google instead. These were all one-off experiments. So, I wondered if it was possible for us to find out the ‘truth’ using data...
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