Author: Michael Ambrosio

A powerful metaphor from a long hike: Every hiker is intimately aware of their backpack. They picked it out, choosing from dozens of options. They know which straps are loose and which are digging into their skin. They can tell...

Most people do the obvious thing, that’s why we call it obvious. A new product, idea or technology is rarely obvious, at least at first. So the work of scale is to be seen as inevitable. The stepwise process of becoming the...