The definition of a buyer persona [in under 100 words]
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are...
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Author: Michael Ambrosio
Scarcity and abundance
There are two ways to think about achievement and the idea of getting ahead: Perhaps it’s a race. Getting ahead means beating the competition. But perhaps it’s simply an effort to move forward. A rising tide lifts all the boats,...
Read MoreMGID Launches CPA Tune: 155% Higher Conversion Rates Through Automated Bid Optimization
MGID has rolled out CPA Tune, a self-optimizing bid engine designed to help performance marketers drive more conversions at their target cost-per-acquisition (CPA), without the daily grind of manual bid adjustments. Using...
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FMTC Featured Merchant: Pup Labs
Pup Labs offers high-quality, all-natural health supplements and treats designed to ensure dogs...
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The Psychology of Short-Form Content: Why Bite-Sized is Big Right Now
Have you ever stopped to consider why you can scroll through an endless feed of brief videos and...
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