Author: Michael Ambrosio

A watched pot will boil. As it heats up, there’s no way to predict where the cavitation will start and which bubble will arrive first. But with enough time and enough heat, it’s going to boil. That tree down the street is going...

But many brands have no idea what’s happening inside ChatGPT. They’re showing up in thousands of responses without knowing which queries mention them, what’s being said, or how they stack up against the competition. You can...

“There, it’s done.” This is the production mindset and the rule of school. Pencils down. Hand it in. The alternative is, “Sign me up for a commitment to better.” Ship an update every day. Learn from what works, relentlessly...

Often aren’t. In fact, they might be the safest way forward.