Author: Michael Ambrosio

As we clamor to optimize for AI search visibility, I’ve seen suggestions that we should update pages more frequently to boost their chance of being cited. To test the theory, we used data from Ahrefs Brand Radar to extract...

Who do you pay attention to? Do you respond or react to the feedback that’s coming in? Do you seek it out or wait for it to arrive? Does vivid online feedback from anonymous trolls carry more weight than honest but more subtle...

(Car dashboards don’t have room to spell out the whole word). On a country road, late at night, when there are no other cars around, the hi beams are a really useful tool. It’s smart to use them. As soon as there are other cars,...