Content strategy red flags: What B2B marketing teams get wrong and how to course-correct
I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating...
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Author: Michael Ambrosio
Remembering toward better
We don’t get a chance to do yesterday over again. The best reason to think about the past is because it gives us the opportunity to improve the future. Because we don’t get tomorrow over again either. Happy...
Read MoreAI Assistant Bias Revealed: Here’s Who Gets Favored & Who Gets Shunned in the New Era
Instead of just looking at which websites are mentioned the most, I wanted to understand whether those mentions actually match the popularity of the topics being discussed. I compared each domain’s Mention Share (how often it...
Read MoreHow to Do TikTok SEO: A Beginner-to-Pro Blueprint in 4 Weeks
It’s a search engine: To learn more about TikTok SEO, I hopped on a call with Charlotte Ang, the co-founder of Traffic Bees, a digital marketing agency based in Singapore that also owns PickleGO, a pickleball equipment store...
Read MoreAffiliate Roundup: Pinterest’s LTK Play, Walmart Joins Levanta, and PayPal Debuts New Tool
This week in FMTC’s Affiliate Roundup: Pinterest teams up with LTK to amplify creator content to 570M users, Levanta opens early access for Walmart sellers to run affiliate campaigns across Amazon and Walmart, and PayPal debuts...
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