5 best CRMs for mortgage businesses in 2025
As a mortgage professional, your livelihood depends on leads — how well you generate, capture,...
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Author: Michael Ambrosio
My 12+ favorite SEO tools for auditing and monitoring websites
People love SEO analysis tools. I know because I’ve been sharing my most-used SEO tools on...
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How I use content mapping to deliver the right message at the right time
A few years ago, I led a product launch campaign for a SaaS platform targeting mid-sized marketing...
Read MoreSeeing the lottery
At least the Powerball tells the truth. In a state run lottery, the deal is very simple: You pay your money, you take your chances. The government randomly chooses a winner and the winner gets a big prize and everyone else gets...
Read MoreWhat We Learned From Studying Our Own “AI Proof” Keywords
I asked our ace data scientist, Xibeijia, if she could help me build a profile of “AI proof keywords”. By “AI proof keywords” I mean queries that keep (or increase) their clicks, even when AI Overviews are present in the…Read...
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