In this episode of Inside the Industry | Expert Perspectives, we catch up with Alex Gamm, CEO of Traffic.Bar, at Affiliate World Dubai 2025. He shares Traffic.Bar’s unique approach to dating traffic, partner success, and fully...
Read MoreThis week in FMTC’s Affiliate Roundup: The open web is losing to Google and Meta, requiring a rebrand to stay competitive in digital ads. Brands are turning to earned media for authenticity, but it makes influencers’ income less...
Read MoreWritten by Brook Schaaf There was a brief, amusing, and troubling interchange in Mike Mallazo’s Zero Clicks newsletter earlier this month. The back-and-forth was with interviewee Ben Grosse, Growth Leader at Profound, an AI...
Read MoreGoogle just rolled out AI Mode to US users. I was testing if the clicks would show in Google Search Console, without any success. A post by Tom Critchlow on LinkedIn made me wonder how a click on a link…Read more ›
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A successful sales strategy hinges on identifying and prioritizing sales-qualified leads (SQLs)....
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