First Online Profits

Generative engine optimization: What we know so far

Posted by Michael Ambrosio | Blogging, Business, Internet Marketing |

SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative...

What do we do when it breaks?

Posted by Michael Ambrosio | Blogging, Business, Internet Marketing |

The unexpected happens. Systems fail, humans are unpredictable, interfaces aren’t perfect… The customer service professional demonstrates their strategic insight when they plan for eventual failure instead of denying it’s...

Scripts and casting

Posted by Michael Ambrosio | Blogging, Business, Internet Marketing |

In the theatre, the play is written before casting begins. This gives the playwright freedom and responsibility, and it puts the text first. Writing for a sitcom is different. The 50th episode of Seinfeld was a lot easier to...