This week in FMTC’s Affiliate Roundup: The open web is losing to Google and Meta, requiring a rebrand to stay competitive in digital ads. Brands are turning to earned media for authenticity, but it makes influencers’ income less...
Read MoreWritten by Brook Schaaf There was a brief, amusing, and troubling interchange in Mike Mallazo’s Zero Clicks newsletter earlier this month. The back-and-forth was with interviewee Ben Grosse, Growth Leader at Profound, an AI...
Read MoreGoogle just rolled out AI Mode to US users. I was testing if the clicks would show in Google Search Console, without any success. A post by Tom Critchlow on LinkedIn made me wonder how a click on a link…Read more ›
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A successful sales strategy hinges on identifying and prioritizing sales-qualified leads (SQLs)....
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I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the...
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