Author: Michael Ambrosio

They’re a gift that lasts forever, because your friend will remember what they learned and how they felt… and they can keep it on their bookshelf or hard drive as a reminder in case they forget… Amazon chose This is Strategy for...

Take the famous Michelin guide Branded content is mass-appeal media or entertainment content that’s either sponsored, commissioned, or created by a company. Think Netflix-style documentaries for SaaS marketers, or short films...

For the last two weeks, my weather app has informed me that there’s a real risk (in this case, wildfires). But, after a few days, that’s not severe weather. That’s just weather. (Metaphor alert). Patterns are easy to ignore. We...