First Online Profits

Transparency and trust

Posted by Michael Ambrosio | Blogging, Business, Internet Marketing |

In simple situations with obvious metrics, transparency earns trust. Voting, for example, benefits from audit trails and inspectability. But transparency can also undermine trust. Walking through the typical restaurant kitchen...

Affiliate Roundup: Minecraft Launches Affiliate Program, AI Rebuilds the Internet, Attribution Moves Beyond the Click, & More

Posted by Michael Ambrosio | Affiliate Marketing, Business, Internet Marketing |

This week in FMTC’s Affiliate Roundup: Minecraft has launched its first affiliate program for creators. The internet is increasingly being rebuilt for AI agents and machine-to-machine traffic. Partnerize says brands must move...

The Advertiser Endpoint

Posted by Michael Ambrosio | Affiliate Marketing, Business, Internet Marketing |

Written by Brook Schaaf As part of our stack rebuild last year, we removed open access to our longstanding merchant directory, which led to a few unexpected (albeit in hindsight, unsurprising) conversations. Agencies and...