What is Email Marketing, and Why Does It Matter?
Today, businesses constantly seek innovative ways to reach and engage their target audience. One...
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Author: Michael Ambrosio
My Comprehensive Guide to Micro-Influencer Marketing
I recently purchased an adorable cable-knit sweater on TikTok Shop merely because I saw an...
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The Startup Distribution Engine: Why You Need One and How to Build It
As a startup founder or marketing leader, you’ve likely heard the mantra “distribution is...
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The Ultimate Guide to Statements of Work — Here’s Everything I Know
I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my...
Read MoreThe problem with the movie version
There are lights, camera and action, but mostly there’s the unreality of making it fit. Happily ever after, a climax at just the right moment, perfect heroes, tension, resolution and a swelling soundtrack. Every element is...
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