Author: Michael Ambrosio

There’s a cost to bots crawling your websites and there’s a social contract between search engines and website owners, where search engines add value by sending referral traffic to websites. This is what keeps most websites from...

Alas, this is the wrong question for a leader or manager to ask. It’s more productive to wonder, “how do we create the conditions for our people to get to where they’re heading?”

That’s where we are with optimizing for visibility in LLMs (LLMO), and we need more experts to call out this behavior in our industry, like Lily Ray has done in this post: If you’re tricking, sculpting, or manipulating a...