First Online Profits

SEO audits: How to conduct one that drives traffic growth [+ checklist]

Posted by Michael Ambrosio | Blogging, Business, Internet Marketing |

At its core, an SEO audit is a step-by-step review of your website’s technical health, content...

SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility

Posted by Michael Ambrosio | Blogging, Business, Internet Marketing |

Brand marketing is more important to SEO than ever before. Search engines now understand brands as entities, not just keywords. They connect your brand to your industry and offerings to surface you in relevant searches beyond...

The squeeze

Posted by Michael Ambrosio | Blogging, Business, Internet Marketing |

Once a company hits a plateau in its market share, the pressure begins to mount. Investors want more of a return, shareholders want the stock price to go up. Managers pay attention to the metrics they’re held to, and the squeeze...