Written by Brook Schaaf Let’s talk about a big problem in our space: leaked coupon codes. Broadly defined, this refers to when a coupon code intended for one channel or partner gets exposed elsewhere. For example, INFLUENCER10...
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Have you ever crafted the perfect marketing campaign only to be met with silence? The problem...
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For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most...
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In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z...
Read More“Nobody wants this” is unlikely. “Somebody will like this” is almost certainly true. “Everyone needs this” is a trap. The work begins with finding the right somebodies, while ignoring the imaginary everyone. Scale is rarely the...
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