Generative AI tools every marketing team should use
When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools...
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Author: Michael Ambrosio
What Triggers AI Overviews? 86 Factors and 146 Million SERPs Analyzed
To answer these questions, we analyzed our database of 146 million SERPs and explored how often AI Overviews appeared for 86 different keyword traits, from YMYL to CPC to query length. Across our data set, AI Overviews appear...
Read MoreGood at pivoting
Seth Seiders, (Al Capone’s accountant) wrote a book about the “pivot man.” This is a key function in industrial organizations, bureaucracies and any organization with more than thirty people. It’s someone (often not a ‘man’)...
Read MoreYeesshh Review: Uncovering a Hidden Pop Traffic Network
Yeesshh At A Glance for Advertisers Yeesshh Ad Types & Top Converting Verticals Ad types: Pop-up, Pop-under, New Tab, Redirect Verticals: e-Commerce, Dating, Gambling, Sweepstakes, Downloads, mVAS, VPN, and security...
Read MoreOptimizing the landing page
It might be your website, your brochure, the inside of your store… This is a fine thing to do, but it’s not particularly effective. The secret isn’t to optimize the landing page. it’s to optimize the reason people are coming to...
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