Six simple behavioral science tips to improve any marketing message (and the brands that get it right)
Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I felt after...
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Author: Michael Ambrosio
How to use freebies to optimize your lead generation
I’ll never forget the first freebie marketing piece I created and put on the internet: a free...
Read MoreUse a lot of words
Verbosity is the new brevity. Google felt like a miracle. We could type just a word or two (“blog“) and it would magically guess what we wanted and take us there. This shortcut spread from Google to the search built into online...
Read MoreAffiliate World Europe 2025: Budapest Calls the Industry’s Best
This September, the world’s #1 super affiliate event returns to take over Europe’s affiliate marketing scene. From September 4 to 5, 2025, Budapest becomes the center of affiliate and ecommerce success, welcoming over 7,000...
Read MoreAffiliate Roundup: U.S. Affiliate Spend Record, Discord on the Rise, & 40+ Affiliate Tools Unveiled
This week in FMTC’s Affiliate Roundup: U.S. affiliate marketing drove a record $113 billion in ecommerce sales in 2024. Discord is gaining traction as a unique affiliate marketing tool by fostering genuine community engagement...
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