Written by Brook Schaaf Last week, about eight months after the implementation of its Conversion Protection Initiative (CPI), Awin touted that it had “helped customers recover more than $250 million in total revenue.” The...
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Are you leaving a significant portion of your potential revenue untapped simply because of a...
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Lingering Questions is one of my favorite parts of the Masters in Marketing newsletter, because...
Read MoreAs soon as we see that notice, the current model gets less good. It was fine yesterday, but simply being told that better is available seems to tarnish something that worked. Perhaps “compared to what” isn’t always the best...
Read MoreAlmost every AI I tested used the fake info—some eagerly, some reluctantly. The lesson is: in AI search, the most detailed story wins, even if it’s false. AI will talk about your brand no matter what, and if you don’t…Read more...
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