This week in FMTC’s Affiliate Roundup: Rakuten Advertising removed the PayPal Honey browser extension from its affiliate network. Affiliate marketers are increasingly using Google Ads to drive traffic amid tighter policies....
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Do you know the difference between a high-intent prospect and a closed sale? In the vast landscape...
Read MoreNothing important is for everyone. When we encounter a thoughtful critic, we need to quickly understand who is speaking to us. If the work we made was intended for someone just like this, and they don’t like it, we need to do a...
Read MoreRunning CPM campaigns comes with a familiar challenge. Performance can change quickly, but optimization often lags behind. Different zones (an advert placed on a website) behave differently, bids need regular adjustment, and...
Read MoreWritten by Josh Hutter Welcome to the latest edition of FMTC’s Tech Corner. When integrating with the FMTC Deals API, understanding how deal statuses change over time is critical to maintaining an accurate and reliable system....
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