Author: Michael Ambrosio

Gall’s Law is appropriately simple: “A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from scratch never works and cannot be patched up to make it work....

Of course, a book with a title like this gives us pause–when we think of marketers, we don’t ordinarily think about Jerry, Phil, Bobby and the rest of the crew. But that’s one reason why the insights are so profound. Marketing...