How one co-founder runs a zero-employee marketing agency with AI tools
Running a marketing agency used to mean juggling a small army of freelancers, risking missed...
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Author: Michael Ambrosio
How I applied the 95-5 rule to build Gong’s brand from the ground up
When I stepped into my role as head of content at Gong, I didn’t come with a decade of...
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Generative engine optimization: What we know so far
SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative...
Read MoreWhat do we do when it breaks?
The unexpected happens. Systems fail, humans are unpredictable, interfaces aren’t perfect… The customer service professional demonstrates their strategic insight when they plan for eventual failure instead of denying it’s...
Read MoreScripts and casting
In the theatre, the play is written before casting begins. This gives the playwright freedom and responsibility, and it puts the text first. Writing for a sitcom is different. The 50th episode of Seinfeld was a lot easier to...
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