Personality Content: Strategies for Creating AI-Proof Content
If you rely on SEO and information-based content to grow your audience, it’s time to rethink your...
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Author: Michael Ambrosio
22 Email Best Practices That I Live By as an Email Marketer
Despite my tendency to let my email inbox bloat with unanswered emails (I just got a warning from...
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Maximizing Cost Per Acquisition (CPA) — Here’s What Experts Have to Say
In the paid acquisition world, clicks on your ads can seem like the holy grail. But you need a...
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6 marketing takeaways from Longlegs’ campaign of terror
Mid-June, 2024. A full page of indecipherable glyphs runs in The Seattle Times, with the only clue...
Read MoreWearing the costume
There’s a huge difference between carrying a stethoscope and being a doctor. And being a clown requires far more than getting a clown suit. Entrepreneurs with business cards, slick websites and mission statements are confused....
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