Loop marketing for B2B: Building your first B2B loop marketing strategy
Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about...
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Author: Michael Ambrosio
Delegate everything
Each task brings three options. But first, let’s be clear what we mean by “delegate.” If I can hire someone to do a task so well that my customer can’t tell, I can choose to delegate this work. The Uber driver is probably...
Read MoreAhrefs Evolve 2025 Recap: What You Missed (and Why It Matters)
This year? We barely talked about algorithms. Instead, more than 500 marketers gathered and listened raptly as every conversation circled back to AI. Its meteoric impact on our industry cannot be overstated. Here are the four...
Read MoreAffiliate Roundup: Affiliate Tech Era Emerges, Holiday eCommerce Driven by AI, Industry Divided on AI’s Impact, & More
This week in FMTC’s Affiliate Roundup: Affiliate marketing’s tech era is here, turning the channel into a smarter, data-driven growth engine. Holiday 2025 eCommerce growth will be driven by mobile, AI, and buy-now-pay-later...
Read MorePlatform and Publisher Pecuniary Pairings Progress
Written by Brook Schaaf As my forthcoming book argues, affiliate marketing’s current size does not represent its true value or future potential. Right now, we are undercredited, undercompensated (heterodox thinking, yes), and...
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