Author: Michael Ambrosio

Floundering is flopping around and making little progress. A Dutch word for getting mired and lost. Foundering is what we call it when the ship goes down. It’s an ancient French word based on bottom. Too often, in our desperate...

In a world saturated with marketing messages, content marketing cuts through the noise. It doesn’t just tell people what to buy; it shows them why. But content marketing isn’t just a recent phenomenon. It has a...

Did you know there are over 600 million blogs in the world today? That’s a staggering number, and it’s a testament to the power of blogging. But what exactly is a blog, and why does it matter? Blogging offers a...

Are you looking to attract more Social Media followers? From a broader perspective, your content can be seen as a means of expressing yourself or providing valuable information to others. Your brand is perceived as centered...

“News of my death has been greatly exaggerated.” A blog is a tool, and as with any tool, in any toolbelt, the key is to know when to pull out the hammer and when to go with a screwdriver.