This week in FMTC’s Affiliate Roundup: Retailers are shifting ad spend toward digital and retail media. Google wiped out AI-generated affiliate sites in its latest spam update. YouTube pulled in $40.4B in ad revenue, beating...
Read MoreWritten by Brook Schaaf Lawyers for 20-year-old plaintiff K.G.M. have rested in “what may become the most consequential legal challenge Big Tech has ever faced,” according to Professor Carolina Rossini. This is not about the...
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Have you ever opened your inbox, scrolled through a dozen “Checking in” or “Just...
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We trust simple promises more than long lists. When brands focus on one clear benefit, it feels...
Read MoreThe Knot, Problems Can Be Solved, will be available in September. And this week, I’m launching a video course that covers the ideas in the book. You can find the course, and how to get it at no extra cost, here. We’re surrounded...
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