AI Agents Today: How Google Gemini, Stream Realtime & Claude are Rewriting Marketing
I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive...
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Author: Michael Ambrosio
30+ Small Business Marketing Ideas to Jumpstart Your Strategy
Throughout my marketing career, I’ve worked with a handful of small businesses and startups — each...
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How to Use Facebook for Business: 25 Facebook Marketing Tips & Tricks
Facebook was born in 2004, and since then, countless other platforms have entered the social media...
Read MoreAI Overviews Reduce Clicks by 34.5%
We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords...
Read MoreThe use (and design) of tools
It’s hard to build a house without a hammer. The hammer has been around for a long time, and thanks to its intuitive design, a user can get 70% of the benefit after less than ten minutes of instruction. People who depend on...
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