Author: Michael Ambrosio

Perplexity is the outlier: nearly 1 in 3 of its citations point to pages that rank in the top 10 for the target query. We analyzed four AI assistants—ChatGPT, Gemini, Copilot, and Perplexity—to measure how often the URLs they...

A useful way to understand an evolved organism or system is to ask what it wants. What actions does it need to evoke to survive or thrive? The flower wants bees to visit, the berries want to be eaten by birds. Obviously, they...

Each day, I have about 8 hours of tasks to do. Empty the dishwasher, bring in the paper, answer emails, queue up a blog post… it’s a very long list. I’m sure you have one as well. If we’re good at the chores, we’ll be offered...

Emotions are personal and most of the time, we can put effort into creating them (or avoiding them). But in a community, emotions spread. And not at the same rate. Consider these emotions, roughly sorted by their virality: Panic...