Author: Michael Ambrosio

I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June...

The Beatles changed music. Starbucks changed coffee. Perhaps your project is aiming to reach a large audience. Consultants call it market share. What percentage of the available market have you reached with your idea? No one...

Nothing is perfect… But everything can get better. There’s never enough time… But there’s time enough to make a difference. Someone will always be opposed to the change we seek to make. And there’s always someone who wants to...

This is the way to understand business-to-business selling. After you’ve left with the purchase order, what does the buyer tell the boss? What does the boss tell the investors or the press? This helps decode why giant companies...