How marketers are navigating a possible recession (and advice about what you should do during it) [new data]
Right now, some people will absolutely, 100% say that we’re in, without a doubt, a recession....
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Author: Michael Ambrosio
Why writing with clarity matters in marketing (+ 9 ways to simplify your message)
Writing with clarity means making your content easy to read and understand. If your audience can’t...
Read MoreHallucinations and human work
“AI is brilliant and it can do everything.” “AI hallucinates sometimes and it can’t be trusted.” “AI is a trick, a clever way to induce people to believe it’s human-like, but it’s not.” It turns out that AI hallucinates all the...
Read MoreHaving Your Cake and Eating It Too
Written by Brook Schaaf Google has seized the bull by its horns, boldly facing down the innovator’s dilemma by offering AI Mode to all U.S. users. According to PracticalEcommerce, “AI Mode resembles AI Overviews, providing...
Read MoreAffiliate Roundup: Publicis Acquisition, Booking.com Affiliate Cuts, and Google’s Cookie Reversal Impact Marketing
This week in FMTC’s Affiliate Roundup: Publicis Groupe acquired Captiv8 for $150 million to boost influencer marketing and social commerce. Booking.com will end partnerships with thousands of smaller travel bloggers by June 20,...
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