Avoid Spam: How Email Warm-Up and Verification Improve Deliverability

Landing in the spam folder can ruin an email marketing campaign before it even starts. Many senders wonder why their messages never reach people’s inboxes and lose out on leads or important contacts. Email warm-up and verification are ways to help messages get delivered and avoid the spam filter.

Warming up an email account means gradually increasing the number of emails sent over time. This lets email service providers see the new address as safe rather than suspicious. Combining this with proper verification of email lists can prevent bounces and improve sender reputation.