Category: Affiliate Marketing

This week in FMTC’s Affiliate Roundup: Google’s AI Mode cuts publisher traffic by giving direct answers, raising content rights concerns. Rakuten Advertising launched AI tools to boost affiliate marketing transparency and...

Written by Brook Schaaf Last week, we covered what answer engines can mean for the open web, in particular Google and its AI Mode. This can be summarized in two points:  1. AI Mode, by whatever name, has become a traffic...

FMTC features monetized offers from more than 19,000 merchant affiliate programs. This week, we welcomed 122 new FMTC merchants, including Raw Generation Inc., ZAGG UK, Knix US, Radioshack USA LLC, & BaubleBar. All the new...

Written by Brook Schaaf Google has seized the bull by its horns, boldly facing down the innovator’s dilemma by offering AI Mode to all U.S. users. According to PracticalEcommerce, “AI Mode resembles AI Overviews, providing...

This week in FMTC’s Affiliate Roundup: Publicis Groupe acquired Captiv8 for $150 million to boost influencer marketing and social commerce. Booking.com will end partnerships with thousands of smaller travel bloggers by June 20,...

FMTC features monetized offers from more than 19,000 merchant affiliate programs. This week, we welcomed 26 new FMTC merchants, including Mud Pie, Pinter, Alra Skincare, Rodan + Fields, and Henckels. All the new merchants, their...

G GATE CONF 2025 is set to be the biggest affiliate marketing event in the CIS region this year. Happening on June 28-29 in Tbilisi, Georgia, this conference offers a fresh take on industry meetups. While it’s mainly aimed at...

In this episode of Inside the Industry | Expert Perspectives, we catch up with Alex Gamm, CEO of Traffic.Bar, at Affiliate World Dubai 2025. He shares Traffic.Bar’s unique approach to dating traffic, partner success, and fully...

This week in FMTC’s Affiliate Roundup: The open web is losing to Google and Meta, requiring a rebrand to stay competitive in digital ads. Brands are turning to earned media for authenticity, but it makes influencers’ income less...