Category: Blogging

Is it okay to dress your cat in a ridiculous costume? What about giving a poodle a haircut that subjects him to ridicule? The cat and the dog probably don’t know or care, but we think less of their person if it happens. At...

We decided to find out. We pulled one million keywords that triggered AI Overviews and extracted the top three links cited within those AIOs: a total of 1.9 million citation links in our database. We then analyzed the...

It’s easy to imagine that we should do our work and then, when it doesn’t work as we hope, improvise to fix it. But perhaps our work is to show up ready and willing to deal with a future we didn’t expect. I keep writing about it...

AI models draw on search engine indexes to enrich their static training data in a process known as retrieval augmented generation (RAG), so some crossover between AI and search results is to be expected. But how much does your...

A useful metaphor from juggling: When you find yourself lunging for a ball or club, let it drop. Lunging will always lead to a drop sooner or later, and it pays to skip the lunge and simply begin again, on better...