Category: Business

We decided to find out. We pulled one million keywords that triggered AI Overviews and extracted the top three links cited within those AIOs: a total of 1.9 million citation links in our database. We then analyzed the...

It’s easy to imagine that we should do our work and then, when it doesn’t work as we hope, improvise to fix it. But perhaps our work is to show up ready and willing to deal with a future we didn’t expect. I keep writing about it...

AI models draw on search engine indexes to enrich their static training data in a process known as retrieval augmented generation (RAG), so some crossover between AI and search results is to be expected. But how much does your...

A useful metaphor from juggling: When you find yourself lunging for a ball or club, let it drop. Lunging will always lead to a drop sooner or later, and it pays to skip the lunge and simply begin again, on better...

It’s tempting to seek out the easy gigs and the straightforward projects. But of course, if they’re the easy ones, there’s probably quite a few people eager to do them. So your ability to add unique value goes down. The...