Category: Business

Our own research shows AI Overviews have caused click-through rate drops of 34.5%, with new research from Seer Interactive reporting drops as high as 61%. And research from Pew shows users who encounter an AI summary click on a...

It’s difficult to write directions. A user interface, a map or a recipe all require empathy. That’s because the person writing it knows something the reader doesn’t. In fact, that’s the only reason to do it. But because...

With just a couple of prompts, an LLM can generate an entire blog post that you can publish on your website. A solopreneur or a marketing team of one can pump out newsletters, social media content, ad copy, and blog…Read more...

That felt impossible. For instance, YouTube has been the internet’s default video platform for nearly two decades. It’s frequently dubbed the second-largest search engine. So I asked Xibeijia, Ahrefs’ superstar data scientist,...

We are story-processing creatures, and the most effective stories are often embodied in people. Living examples of the lesson we’re trying to learn and the posture we hope to model. Heroes, mentors, martyrs, examples, icons,...

And, naturally, we wanted to remind you of some of our best blogs 😉 Below, we’ve used Ahrefs Web Analytics to find our most-viewed articles published in 2025. We were inspired by Amanda Natividad’s SparkToro post. Great stuff...

Celebrity gossip, fortune-telling and superstitions are the original forms of fake news, but now it’s increasingly widespread. In every field from science to world affairs, it’s troubling to see. People who are familiar with...