Category: Internet Marketing

Some organizations and marketers thrive on the uninformed consumer. They seek out people who don’t know, and who aren’t particularly good at decision making. Others do their best work when the customer knows what’s up and is...

Secondary keywords are how you capture that extra traffic. They’re the supporting terms that help your page rank for more searches without creating separate content for each variation. In this guide, you’ll learn what secondary...

“Are you sure it’s going to work?” That’s the wrong question to consider when proposing a study. It’s also not helpful to say, “It’s unlikely to solve the problem.” All the likely approaches have already been tried. The useful...

It’s much easier to walk a tight rope than it is to simply stand in place. Forward momentum creates stability.

(In fact, search Google for “reddit keyword research” and you’ll notice that 6 of the top 10 results are actual Reddit threads.) That makes Reddit unique and important. It’s a place where your brand’s reputation is shaped by...

We spend most of the time we’re in school extinguishing imagination. “Will this be on the test?” is a much more common question than “What if?” We’ve been trained to do tasks in a factory. Imagination is a skill and it takes...