Emotions are personal and most of the time, we can put effort into creating them (or avoiding them).

But in a community, emotions spread. And not at the same rate. Consider these emotions, roughly sorted by their virality:

  • Panic
  • Apprehension
  • Enthusiasm
  • Frustration
  • Indignation
  • Elation
  • Nostalgia
  • Curiosity
  • Cynicism
  • Determination
  • Gratitude
  • Vulnerability
  • Melancholy
  • Triumph
  • Contentment
  • Resignation
  • Apathy
  • Overwhelm
  • Wonder
  • Joy
  • Satisfaction
  • Serenity

If we want to share the emotions near the bottom of this list, we’re going to have to really work at it.