Data-Driven Personas: How to Use Market Research to Your Advantage

When Netflix shifted its focus from DVD rentals to streaming, they weren’t just following a trend—they were following the data. By analyzing user preferences and viewing habits, Netflix tapped into a burgeoning desire for on-demand entertainment. This decision exemplifies the power of understanding your audience when building buyer personas and adjusting marketing strategies. 

Where does this understanding come from? Enter market research.