Influencer marketing has become a critical approach for brands to expand their campaigns, generate organic customer engagement, and increase sales. However, businesses face some common issues when identifying authentic influencers in a world full of inorganic ones. The wrong influencers can be a wasted resource and have poor ROI.
Needless to say, this could be hard for many brands to get on board since they often struggle to set boundaries around guest posting, which is an opportunity for getting more organic customers. Your brand may not want all of an influencer’s followers, though, as not all of their followers will overlap with your brand’s ideal demographic.
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