While content is a significant aspect of digital marketing today, the rules of the game are constantly changing, making it difficult for marketers to keep up. As such, Google’s focus on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) has become paramount. These guidelines directly impact how your content ranks and performs. 

In this blog, we’ll explore the significance of EEAT, unravel its complexities, and equip you with actionable strategies to elevate your content.