Running a local service industry in the digital age is a challenging endeavor. Gone are the days of the Yellow Pages, word of mouth, and friendly recommendations. Instead, you’re fighting for your business. While it’s true in many industries, it’s pretty critical in the roofing world. If you run a roofing business, you’ve probably felt it already. You search for roof repair in your city and see page after page of other roofers. Some are local. Some are big brands. Some don’t even look that good, yet they’re showing up before you.