Precision is the name of the game in account-based marketing (ABM), and that precision starts with a crystal-clear understanding of your Ideal Customer Profile (ICP). Think of your ICP as a detailed portrait of your perfect customer–the type of company that not only benefits immensely from your product or service but also becomes a loyal advocate for your brand.
In this blog, we’ll explain how to identify your ICP step-by-step so you can focus your ABM efforts on high-value accounts and maximize your marketing ROI.
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